IMHO it's possible they actually did realize how ground breaking it was, but it's an example of big companies being structurally incapable of investing in the t

IMHO it's possible they actually did realize how ground breaking it was, but it's an example of big companies being structurally incapable of investing in the technology that will ultimately disrupt their core business. I don't think it's a coincidence that pretty much the exact same thing happened to Kodak: https://mashable.com/2012/01/20/kodak-digital-missteps/ https://mashable.com/2012/01/20/kodak-digital-missteps/