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The scale of people affected went beyond ads - there was a lot of group creation and stirring controversy. They also got Americans to organize protests, I thin
by fossuser 8y ago
The scale of people affected went beyond ads - there was a lot of group creation and stirring controversy. They also got Americans to organize protests, I think the full reach was around 126 million people.
"When Facebook first acknowledged last year the Russian intrusion on its platform, it seemed modest in scale. The $100,000 spent on ads was a trivial sum compared with the tens of millions spent on Facebook by both the Trump and Clinton campaigns.
But it quickly became clear that the Russians had used a different model for their influence campaign: posting inflammatory messages and relying on free, viral spread. Even by the vertiginous standards of social media, the reach of their effort was impressive: 2,700 fake Facebook accounts, 80,000 posts, many of them elaborate images with catchy slogans, and an eventual audience of 126 million Americans on Facebook alone. That was not far short of the 137 million people who would vote in the 2016 presidential election."
https://www.nytimes.com/interactive/2018/09/20/us/politics/russia-interference-election-trump-clinton.html https://www.nytimes.com/interactive/2018/09/20/us/politics/r...
- masonic 8y agothe full reach was around 126 million Wow, controlling 1,260 people per dollar spent is quite the ROI.