This is a common perspective, but it is worth noting that it is not a foregone conclusion that the publisher will actually do any marketing. I've been a develo

This is a common perspective, but it is worth noting that it is not a foregone conclusion that the publisher will actually do any marketing. I've been a developer on several games that were published by a major publisher, in the majority of cases, the games did not get the marketing promised and in most of those cases, got essentially no marketing. We ended up doing the marketing ourselves. We may not have been as good as the publisher could have been, but we had far more effect.