Yes. The price "seems better" even if it's a penny less. When I was 8 or 10 I worked on my grandparent's farm. We grew hydroponic tomatoes. We sold them in ~1

Yes. The price "seems better" even if it's a penny less. When I was 8 or 10 I worked on my grandparent's farm. We grew hydroponic tomatoes. We sold them in ~1 lb bundles for $4 a piece. One day we switched to $3.99. It was a noticeable difference in how quickly we sold them. Folks perceive a lesser price as better value, even if it's in the smallest increment possible. If it works on tomatoes, it'll work on anything. https://www.google.com/search?q=psychology+of+selling+at+.99&oq=psychology+of+selling+at+.99&aqs=chrome..69i57.6448j1j1&sourceid=chrome&ie=UTF-8 https://www.google.com/search?q=psychology+of+selling+at+.99...