Competition is a huge distraction because the market is usually big enough for both companies. Ie customer isn’t looking for feature comparison at this point,

Competition is a huge distraction because the market is usually big enough for both companies. Ie customer isn’t looking for feature comparison at this point, but for the best service. And you can provide that only if you’re focused on present customers. Took me a very long time to understand this ... PG mentions this as a big failure mode :-/