> Consider an alternative scenario: you're a business person and you present an alcoholic beverage to someone you know is an alcoholic because you are paid to d

> Consider an alternative scenario: you're a business person and you present an alcoholic beverage to someone you know is an alcoholic because you are paid to do so I'm sure there's a good counter example to the notion of 'ad targeting is terrible', but this is not it. If one goes by this example, you'd need companies to know that you are an alcoholic in order to avoid advertising to them, which seems to be an extremely personal piece of data. Surely your point is not that this is an acceptable compromise in order to avoid alcoholics ever seeing an ad for alcohol?