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Good points. So what does an ad that doesn't have a behavioral component look like, and can they be presented in a different way? And could we still make that
by sixdimensional 8y ago
Good points. So what does an ad that doesn't have a behavioral component look like, and can they be presented in a different way? And could we still make that effective? Or is it a class of ad that is ethical vs not?
I know I'm way off in the weeds here, just brainstorming.
- xg15 8y agoWell, I don't think it would be an ad anymore, because if the goal is to inform a consumer, the goal can't be to promote a particular product/brand/company. So maybe something like independently ran price comparison sites would work?
- TeMPOraL 8y ago"Company X sells a product Y which is meant to solve the problem Z, and does so through features A, B and C." That's it. The ad just informed consumers about existence of a particular company and product, made it clear what the product is for, and listed its important qualities (especially differentiating from other similar products). That's what you do when you actually care to inform, and not manipulate, customers. Since pretty much no ads are like this, I call bullshit when someone says advertising is important because it informs people.