Here are some more recent numbers [1]: Quarter 1 2018: $414m total revenue $260m subscription revenue (62% of total) $154m non-subscription revenue (38% of

Here are some more recent numbers [1]: Quarter 1 2018: $414m total revenue $260m subscription revenue (62% of total) $154m non-subscription revenue (38% of total) $46.7m digital advertising revenue (37% of total advertising revenue) $126.2m total advertising revenue If you cut digital advertising completely, not just for subscribers, you could make it up by increasing subscription price by around 10%, assuming 100% of subscribers would bear the new price. The interesting statistic that we don't have is how much digital advertising revenue comes from paid vs unpaid readers. [1] https://www.nytimes.com/2018/05/03/business/media/new-york-times-earnings.html https://www.nytimes.com/2018/05/03/business/media/new-york-t...