If newspapers could have a woeking business model without advertising I'm sure many would. The theory on the web is that if you take away ads for paid subscribe

If newspapers could have a woeking business model without advertising I'm sure many would. The theory on the web is that if you take away ads for paid subscribers you'll not be able to ever add them back. Personally a cheaper subscription with an ad-lite, or tracking-free(GDPR opt out style) experience and a full price subscription for no ads seems like a fair deal. Thoughts? Disclosure: I work at a comscore 50 publisher. We are currently ad only and designing a subscription product so feedback is very welcome and timely.