'Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.' The author thought he was doing exactly this and, conseque

'Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.' The author thought he was doing exactly this and, consequently, will cease to be a paying subscriber for much longer. The ads and difficulty in unsubscribing are the reasons why these organisations will never achieve a critical mass of paid subscriptions.