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Go to a fast food restaurant and look at the prices. They'll probably end in .99 because the owners are competing (at least partially) on price. Now go to a fa
by taprun 8y ago
Go to a fast food restaurant and look at the prices. They'll probably end in .99 because the owners are competing (at least partially) on price.
Now go to a fancy restaurant and look at the prices. They'll probably end in .00 because the owners don't want to look like they're competing on price.
What kind of brand are you trying to build?
- juskrey 8y agoThis is a good point. E.g. DigitalOcean is not pricing in .99s while virtually all of their competitors are.
- switch007 8y agoAlso fancy restaurants: Soup du jour 8 Pork belly 24 Cheese selection 12 (One is left to assume it's a price, in your local currency...)
- EADGBE 8y agoGo somewhere fancy enough and there's not even a price on the menu...
- IpV8 8y agoGo somewhere even fancier and there is no menu...
- thedevindevops 8y ago...buffet?
- toyg 8y agoNo, the chef decides what you’re going to eat. Because at that level, you pay for an original culinary experience, not to eat a well-cooked version of your favorite dish.
- Nadya 8y agoFor example, at Sukiyabashi Jiro you get whatever the chef has prepared for the menu that today. Part of this is practical, the fish that will be used is usually purchased that very morning, and part of it is the quality of the restaurant. This isn't unique to Japan's concept of "choose to leave it to the chef" (omakase). [0] https://www.sushi-jiro.jp/dining-at-jiro/ https://www.sushi-jiro.jp/dining-at-jiro/
- sh87 8y agoThe fanciest I've ever been to had a 'surprise' menu. Let the chef know your dietary preferences and restrictions, they choose the dish for you. The surprise element was definitely the high point. Could be unacceptable for some but worked for me.
- mettamage 8y agoAnd they take your personal childhood memories into account and serve it with a dish that best reflects it.