Rossman does depot-level repairs. They don't need 10,000 depots. They need a few. They could potentially have someone like him video or phone-linked to stores t

Rossman does depot-level repairs. They don't need 10,000 depots. They need a few. They could potentially have someone like him video or phone-linked to stores to answer tough questions (and very well may). They then need good policies and training for the frontline staff to sort out when something can be sent for repair and when it can't. It would also help if they revived SOS-APPL and started making parts easily available. I suspect it wouldn't take much money at all for Apple to buy Rossman, drop him in a big NYC depot with a Jurassic Park-style viewing window for fanbois to watch things get fixed while he livestreams the repairs, and quickly turn this into a PR win. They could replicate that in several other large cities easily. Will they? Probably not.