It is MUCH easier to show someone how something like a single 5 minute unit test holds them back from being bigger better badder. Unit testing should take less

It is MUCH easier to show someone how something like a single 5 minute unit test holds them back from being bigger better badder. Unit testing should take less than a minute for ALL of them in a project to run. Ask for forgiveness after you do something... The other way to go about it is to 'gingerly' find the single ally, and build on that.