Contrast with the very small world of cash flow positive paid subscription sites like The Information. 2.8 million views for each and every of The Information’

Contrast with the very small world of cash flow positive paid subscription sites like The Information. 2.8 million views for each and every of The Information’s 730 yearly articles based on $1.90 average CPM to break even on revenue with paid subscriptions. > The subscription model is easier with The Information because of the focus. People know what they’re getting. If you’re The New York Times, not everyone is interested in everything you do. You’re just counting on people who like your brand.” > Assuming the site makes at least 4 million from 730 stories a year, according to some back-of-the-napkin math, the site generates about $5,500 per article published. To earn that same amount from general display advertising — which advisory firm Peter J. Solomon Company pegs at an average CPM of $1.90 — each and every article The Information publishes would need to attract more than 2.8 million ad impressions. https://news.ycombinator.com/item?id=15901500 https://news.ycombinator.com/item?id=15901500