There’s a special kind of rottenness in big orgs when the only thing they can produce is “like X but by us”. I understand why it happens, I’ve been on a few pr

There’s a special kind of rottenness in big orgs when the only thing they can produce is “like X but by us”. I understand why it happens, I’ve been on a few projects like that. The problem is that it’s hard to come up with a genuine new idea that a stack of middle managers will agree on and execute. But if you say: “Let’s make Twitter/facebook/App Store”, then the middle managers can’t really disagree with you since there’s already a successful example of that thing on the market. There’s also no room for miscommunication, everyone already knows what Facebook looks like, we just have to copy it. The problem is that this work is dull, uninspired, and likely to be unsuccessful. What’s the point? Why not just kill this shit before spending millions of dollars on it?