"First answer upfront: i have no idea why the have chosen that picture. It's completely unrelated to our media photos ;)" Your media photos don't have any beau

"First answer upfront: i have no idea why the have chosen that picture. It's completely unrelated to our media photos ;)" Your media photos don't have any beautiful women in them. (Any people at all, actually.) Since you're a fashion startup, it makes perfect sense for your marketing materials to sell that aspect of your story -- it will get you more coverage.