>> keep in house their core business and contract/outsource everything else That makes sense, except we'd need some kind of working definition for "core busine

>> keep in house their core business and contract/outsource everything else That makes sense, except we'd need some kind of working definition for "core business", since that's not necessarily self-evident. Some businesses seem to think that the management of their brand is their only core business, and everything else is fair game for outsourcing.