I can see the issue with the slogan. I feel like the trouble is around what you actually intend to measure. If you actually want to increase genuine employee e

I can see the issue with the slogan. I feel like the trouble is around what you actually intend to measure. If you actually want to increase genuine employee engagement then by all means do whatever it takes to make that happen even if it can't be measured. What I've seen is that a lot of companies say they want in increase Employee Engagement when really what they're looking for is "We want our employees to be more productive and not quit". Some jobs just won't be engaging or rewarding though. That's why we're paying them after-all though, right? :)