We are at the point where the most gripping experience is contextual browsing. What if instead of just showing you the recipe it actually used ar to demonstrate

We are at the point where the most gripping experience is contextual browsing. What if instead of just showing you the recipe it actually used ar to demonstrate how to do each action of the thing it was showing. It seems absurd that this kind of thing is the first thing you can think of but companies that have billions of dollars invested in to them are unable to come up with any compelling idea of what they have all the money in the world to throw at a dartboard and still none of it even hits.