Here's why I am immediately skeptical. People think games are easy. People think entertainment is a solution. That is almost always a sign of someone in troubl

Here's why I am immediately skeptical. People think games are easy. People think entertainment is a solution. That is almost always a sign of someone in trouble. In reality, entertainment is the reddest of red markets. It is incredibly difficult to make a compelling experience. Even more difficult to sell it. Include risk in the calculation and you are literally better off working for minimum wage than writing a game. It is absolutely no coincidence that this conference mostly showed off games. And - by all reports - very crappy ones, with game play you would expect from a game jam (albeit dressed up in million-dollar graphics). It is no coincidence they haven't got a proven game studio on board: their flagship game is created _under contract_ by a VFX company. Games are not your Trojan horse use case. Figure out what your product is for. Get it in consumers hands. And you can bet your ass game devs will exploit it (iPhone anyone?). Otherwise you are a novel gaming peripheral. And you are going to have to work _a lot harder_ to show games worth playing. Even VR is struggling (and, I would say, failing) there. So far, Google glass is still the most compelling AR tool I've seen.