>>Vesterbacka also added that the role of the publisher has diminished in modern game development; "You don’t need publishers." Angry Birds is a great brand no

>>Vesterbacka also added that the role of the publisher has diminished in modern game development; "You don’t need publishers." Angry Birds is a great brand now and so Rovio doesn't need publishers anymore. It is possible that Angry Birds could have become a great brand without Chillingo's help, but it is hard to know that for sure. Rovio's statement would have been a lot more credible if they hadn't used Chillingo to make their first mark in the app store