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I don’t think targeting a single influencer is really that valuable, but targeting a platform seems to work really well. DXracer chairs have heavily targeted t
by eksemplar 8y ago
I don’t think targeting a single influencer is really that valuable, but targeting a platform seems to work really well.
DXracer chairs have heavily targeted twitch streamers and I think that’s the main reason behind their success, because they are really expensive and uncomfortable, yet every teenage room of every colleague of mine houses one.
Of course that’s completely anecdotal, I just couldn’t help laughing at my own daughter when she bought hers. Because it’s a really horrible product with an insane price tag that only sells because everyone has one.
- davemp 8y agoDXRacer are actually pretty decent chairs for long periods at a desk. Pretty much the only (known) product between cheap but shitty office depot chairs and great but expensive aeon chairs. It’s not all marketing—mostly maybe but not all.
- TangoTrotFox 8y agoFor a different anecdote on the same topic, I had no idea where they came from until seemingly in a matter of < 6 months they were in stores everywhere. I tried one and found it quite comfortable - feels like a much more reasonably priced Aeron (and I'm not so happy about Aeron's nontransferrable warranty games). Later on I saw one in a Twitch video and I just figured they also found it a nice chair. Funny that the directionality may have been reversed!