Video game systems have obviously worked within models like this (software specific to system) for decades to varying levels of success. Microsoft/Sony/Nintendo

Video game systems have obviously worked within models like this (software specific to system) for decades to varying levels of success. Microsoft/Sony/Nintendo have also obviously worked in this exact model (download software for dedicated systems) for years. As a proof of concept, it's already been done and there is nothing to suggest that it wouldn't work for Apple and in verticals outside of gaming.