3 ms·

So how is that not marketing genius?

• deleted 18y ago
  [deleted]
• alex_c 18y ago
  The "cheap trick" part is that the winner is determined by number of page views (which really is a factor of the spamming ability of the contestant) rather than any intrinsic "interesting"-ness of the submissions. I'm not knocking it, the internet runs on this kind of "cheap trick", and it will generate a ton of traffic and new users. I don't know if it will generate much good will towards Scribd.
• mjnaus 18y ago
  Playing it a little loose with the term "genius" don't you think? It sounds more like a desperate trick to bring in irrelevant traffic.
  • humanlever 18y ago
    The whole point of the site is to post and share documents, which is what this contest is encouraging people to do. In terms of SEO, inbound linking is never irrelevant.