I'm biased, but here are my thoughts in response to your dilemma. Feel free to disregard this opinion, but I enjoy talking about these things. Your target mark

I'm biased, but here are my thoughts in response to your dilemma. Feel free to disregard this opinion, but I enjoy talking about these things. Your target market as I understand it is not strictly the mass market as such. You are aiming for people with relatively valuable disposables. With slightly more subtle branding, you can include those people who reducing the amount of boxes you get with old magazines and assorted housewares in them. Living in the States, box2cash.com would be anything but memorable to me. You see cash4gold, work4you, cash4you, ezcash and such regularly. They are almost always low-end pawnshops, title loan, or work-from-home MLM operations. On the other hand, "unpackage" is kind of cute, not too big of a reach, and has an obvious story to it that sticks once you hear it. I can much more easily imagining myself telling a friend to consider trying Un-Package than to go to box2cash.com. More importantly, I can easily imagine my mother sharing the idea of Un-Package in a way that's on-point with your value proposition rather than in a way that sounds like a recycle bin. Instead of, "You put stuff in this box, and they come haul it away and give you money," she'd probably say, "It's an easy way to sell stuff you don't need anymore." You're in the commerce business rather than the hauling business. Valuable and high-end rather than another trash service with who-knows-who showing up. Again, I'm biased. I think either one could work for you. :) Edit: Just saw that some of these domains aren't currently available. Sorry about that.