4 ms·

I disagree. It's a cheap trick. The real aim is to get a bunch of SEO-optimizing people to link like crazy to scribd.com.

• humanlever 19y ago
  So how is that not marketing genius?
  • deleted 19y ago
    [deleted]
  • alex_c 19y ago
    The "cheap trick" part is that the winner is determined by number of page views (which really is a factor of the spamming ability of the contestant) rather than any intrinsic "interesting"-ness of the submissions. I'm not knocking it, the internet runs on this kind of "cheap trick", and it will generate a ton of traffic and new users. I don't know if it will generate much good will towards Scribd.
  • mjnaus 19y ago
    Playing it a little loose with the term "genius" don't you think? It sounds more like a desperate trick to bring in irrelevant traffic.
    • humanlever 19y ago
      The whole point of the site is to post and share documents, which is what this contest is encouraging people to do. In terms of SEO, inbound linking is never irrelevant.