they use it again in the article > On October 8th, in the latest sign that the coffee wars are hotting up, Illy signed a licensing deal for capsules with JAB,

they use it again in the article > On October 8th, in the latest sign that the coffee wars are hotting up, Illy signed a licensing deal for capsules with JAB, blending Illy’s coffee and cachet with JAB’s commercial clout. A bigger battle may be brewing.