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The title "Competition is hotting up" should really be "Competition is heating up", right? Is there some play on words here that I don't understand? Using the w
by jtokoph 8y ago
The title "Competition is hotting up" should really be "Competition is heating up", right? Is there some play on words here that I don't understand? Using the word "heating" is both grammatically correct and works with the word play. Does the economist lack editing staff?
- whorleater 8y ago"Hotting up" is a British idiom meaning the same as "heating up". The economist is British. Not everyone speaks American English.
- jtokoph 8y agoAh, that makes sense.
- platz 8y agothey use it again in the article > On October 8th, in the latest sign that the coffee wars are hotting up, Illy signed a licensing deal for capsules with JAB, blending Illy’s coffee and cachet with JAB’s commercial clout. A bigger battle may be brewing.
- deleted 8y ago[deleted]