3 ms·

I've wondered whether ekiben would fare well as a food truck in a major North American city (prepared in a commercial kitchen and just distributed by truck / ho

• beat 8y ago
  That's an interesting idea. The turnaround could be a little faster than food trucks that are preparing food on the spot. Just have a list of what's available on a big menu, order and they hand it to you right away. Some food trucks around here (Minneapolis) have kind of elaborate hand-cooked processes. You can see confusion where there's a line to order, and a bunch of people standing around for minutes waiting for their order.
• dba7dba 8y ago
  It will not do well. And not because the food doesn't taste good. It's because of 'customization' every American customer seems to want in a resturant here. Almost no one seems to order food in US as it's offered by the restaurant. Everyone wants something replaced with something else, with something added a little more while something is subtracted a little less.
• tokyodude 8y ago
  not quite the same thing but there was a startup trying to serve bento boxes. IIRC after they started the realized there were spending more per box than they were making https://www.gimletmedia.com/startup/kitchen-confidential-season-3-episode-6 https://www.gimletmedia.com/startup/kitchen-confidential-sea...
  • adrianN 8y ago
    Classic startup strategy.