I would suggest converting to a fixed dollar amount and fixed amount of equity. It encourages people to make choices that are efficient. (i.e. $200k -> 20%) Yo

I would suggest converting to a fixed dollar amount and fixed amount of equity. It encourages people to make choices that are efficient. (i.e. $200k -> 20%) You also probably want to organize group discounts for basically any common service you can. (i.e. Insurance...but not just health. Business related insurance products. Hosting/CDNs will often offer discounts for larger groups/dollar amounts) It probably will be easier to get those sort of discounts if you have a fixed start/stop date for an entire group as well since you can buy in bulk up front. (i.e. Jan 2019 -> Jan 2020)