No. Advertisers were unwilling to pay the same amounts because 1. there were 100 other places where they could reach as many eyeballs for 1/10th the cost, and 2

No. Advertisers were unwilling to pay the same amounts because 1. there were 100 other places where they could reach as many eyeballs for 1/10th the cost, and 2. there were indications that people's attention is completely different between screen and print, and thus the effectiveness of the ads was much lower per viewer.