I think Nasa does some of the best PR there is. Far from all of it is great but sometimes they have awesome ideas and execute them in an excellent way. The anth

I think Nasa does some of the best PR there is. Far from all of it is great but sometimes they have awesome ideas and execute them in an excellent way. The anthropomorphized Mars Phoenix on Twitter was just lovely and very successful (http://twitter.com/MARSPHOENIX http://twitter.com/MARSPHOENIX).