I agree that Brother is probably the best of the bunch. My specific question didn't ask it the way I led up to it, but I was wondering if there was a potential

I agree that Brother is probably the best of the bunch. My specific question didn't ask it the way I led up to it, but I was wondering if there was a potential disruptor of the old guard. But as another commenter mentioned, the space is likely not lucrative and has already raced as far to the bottom as it will (whether consumers will pay a bit more to encourage an upstart is unlikely).