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Scribd Launches "Most Interesting Hard Drive Contest" - Win a MacBook Air
- mixmax 18y agoAbsolute marketing genius - they will get tons of interesting content, and thousands of people linking to it. All for the price of a macbook Air.
- aristus 18y agoI disagree. It's a cheap trick. The real aim is to get a bunch of SEO-optimizing people to link like crazy to scribd.com.
- humanlever 18y agoSo how is that not marketing genius?
- deleted 18y ago[deleted]
- alex_c 18y agoThe "cheap trick" part is that the winner is determined by number of page views (which really is a factor of the spamming ability of the contestant) rather than any intrinsic "interesting"-ness of the submissions. I'm not knocking it, the internet runs on this kind of "cheap trick", and it will generate a ton of traffic and new users. I don't know if it will generate much good will towards Scribd.
- mjnaus 18y agoPlaying it a little loose with the term "genius" don't you think? It sounds more like a desperate trick to bring in irrelevant traffic.
- humanlever 18y agoThe whole point of the site is to post and share documents, which is what this contest is encouraging people to do. In terms of SEO, inbound linking is never irrelevant.
- mjnaus 18y agoYeah, well... Guess they have good do something to keep those visitors coming...
- ComputerGuru 18y agoIt's brilliant. Everything from the limitations (real text files that can be indexed) to getting people to link their own stuff from other sites is very well thought-out. There's a double-incentive for users to get their stuff at the top of Digg, Reddit, etc. First is the MBA they win, and second is the fact that it's _their_ stuff that's getting popular - pure brilliance! And Scribd's slick licensing clause will make people submit their own, original content under an open source or CC license just for the chance of getting that MBA.
- dhotson 18y agoI really love the concept of this contest.. putting all that random crap on your hard drive to good use. I must admit, I’m a compulsive hoarder of files.. I’m often surprised when I’m browsing through random folders at all the cool stuff I’ve collected over the years and forgotten about. It’s like digital archeology. :)
- jasonbentley 18y agoYou should definitely put those files to use in the contest :-)