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The main problems most designers have are * missing connection to their potential customerbase * missing exposure * and a downward spiral of low volumes The
by andreasklinger 16y ago
The main problems most designers have are
* missing connection to their potential customerbase
* missing exposure
* and a downward spiral of low volumes
The problem in the fashion industry is that it is enormously hard to get from one level in your career to the next.
You don't have enough customers therefore you won't be able to sell and produce enough pieces. Therefore industry manufacturers are not interested in working with you. Therefore you work with by far more expensive tailorshops next door. You cannot get materials and even if you can get them you don't get the needed prices. This sums up to bad production prices, which lead to horrible endcustomer prices. Which leads to low customer conversion and therefore to the fact that no botique is really interested in working with you. Which means you won't be in front of enough customers and therefore won't sell enough and won't raise your volume into the scale needed.
Most successful fashion designers had economic partners, who supported them. We try to be that to the crowd by aggregating production, taking the cashflow risk and using our production network.
TL;NR: Fashion production below several hundred pieces is highly expensive. Garmz links them with customers and aggregates the needed volumes, produces and sells the pieces in its webshop.
- jamesbritt 16y agoFolks interested in this world might enjoy the documentary "Eleven Minutes" http://www.imdb.com/title/tt1149584/ http://www.imdb.com/title/tt1149584/ "It's been two long years since the sharp-witted Jay McCarroll was dubbed 'the next great American designer' on season one of reality TV's Project Runway, and he's anxious to finally show his first line of clothing. The feature documentary, "Eleven Minutes," chronicles his year-long journey preparing his first independent runway show for New York's Fashion Week in Bryant Park and the subsequent selling of his line to stores. The result is an in-depth, painfully raw and humorous exploration of the creative process and the constant conflict of balancing commerce with art, fame with talent, and reality-TV with actual reality." BTW, if incessant use of variations on the word "fuck" bother you, this may not be the film for you. I don't usually care about it, but after a while it gets more tedious than shocking or whatever the intent might be. I think it ranks with "The Commitments" on F-Word count. :)
- jamesteow 16y agoThanks for the info. Good info to know to pass onto some of my aspiring fashion school/designer friends.
- andreasklinger 16y agoThanks