> Think about it: ads are nearly always unwanted. You can tell because advertisers have to pay to put their content in front of users. This isn't true. Advert

> Think about it: ads are nearly always unwanted. You can tell because advertisers have to pay to put their content in front of users. This isn't true. Advertisers pay to access a target audience, because publishers control that access and their business model depends on their ability to monetize it. In general adverts are not unwanted. In fact, some consumers even request companies to send them adverts intentionally, and even subscribe to marketing publications. Heck, some consumers even pay to subscribe to catalogues. In general, web adverts are disliked because they are very intrusive and degrade the performance of a website, and in some cases expose content that is socially frowned upon.