Saudi Arabia introduce some progressive reforms like women being able to vote, companies feel like the coast is clear for business, Saudi Arabia does something

Saudi Arabia introduce some progressive reforms like women being able to vote, companies feel like the coast is clear for business, Saudi Arabia does something terrible, companies shy away. Reforming a country takes a long time, especially an absolute monarchy where the government owns the means of producing by far the most wealth in the country. So, my question is; if Western businesses keep doing this, is Saudi Arabia going to take two steps forward and one step back, inching their way towards progress, or just one step forward one step back staying in place?