Should newspapers cater to people who want to read a single article for pennies and walk away forever? I think not. There is a much stronger interest to build

Should newspapers cater to people who want to read a single article for pennies and walk away forever? I think not. There is a much stronger interest to build a lasting relationship over time with their readership, so the reader becomes familiar with the paper's voice, credibility, and focus. This leads to more revenue: readers will pay more for content they respect). It also leads to better news: a stable revenue source allows papers to plan and better invest in their reporting.