Reading your second last sentence made something click for me: potential customers in the market are being exploited in more than one meaning of the word. From

Reading your second last sentence made something click for me: potential customers in the market are being exploited in more than one meaning of the word. From https://en.oxforddictionaries.com/definition/exploit https://en.oxforddictionaries.com/definition/exploit verb [with object] Pronunciation /ɪkˈsplɔɪt//ɛkˈsplɔɪt/ 1. Make full use of and derive benefit from (a resource) ‘500 companies sprang up to exploit this new technology’ 2. Make use of (a situation) in a way considered unfair or underhand. ‘the company was exploiting a legal loophole’ 2.1 Benefit unfairly from the work of (someone), typically by overworking or underpaying them. ‘these workers are at particular risk of being exploited in the workplace’ noun Pronunciation /ˈɛksplɔɪt/ 1. A bold or daring feat. ‘despite a series of colourful exploits, his agents obtained little intelligence of value’ 2. A software tool designed to take advantage of a flaw in a computer system, typically for malicious purposes such as installing malware. ‘if someone you don't know tweets you a link, it's either spam, an exploit, or probably both’