I'm getting at the idea that maybe we haven't been asking ourselves what are goals are here, and we're at a point where we're doing it this way because that's h

I'm getting at the idea that maybe we haven't been asking ourselves what are goals are here, and we're at a point where we're doing it this way because that's how we do it. And the fact that we are still wondering what a decent way to measure the results of our efforts are is kind of telling.