You're absolutely right and it does take time. Unfortunately, when dealing with macro-level issues like this, putting in place long-term incentives and disince

You're absolutely right and it does take time. Unfortunately, when dealing with macro-level issues like this, putting in place long-term incentives and disincentives in the form of fines/taxes/etc. has been shown to work far better than just encouraging people to 'do the right thing.'