The long tail theory for URLs (i.e. where URLs make sense), combined with doing half of Google's job for them (i.e. making your pages index easier and in a more

The long tail theory for URLs (i.e. where URLs make sense), combined with doing half of Google's job for them (i.e. making your pages index easier and in a more relevant manner) is nothing but pure gravy for the Internet. The gaming, the spam blogs, the autoposted crap of the world are scum, but it's an ongoing game of cat and mouse between google and the blackhat SEOs. Personally I like the fact that someone can search for something rather specific and find something that's relevant, as opposed to the traditional mid-90s method of using 4 or 5 different search engines and 3 or 4 directories to hopefully find what you want.