tldr: Using sex to sell beer on TV is unethical. I think that emotions, feelings, and reason are all pretty good tools for humans to use with other humans. The

tldr: Using sex to sell beer on TV is unethical. I think that emotions, feelings, and reason are all pretty good tools for humans to use with other humans. The real problem is that we are less and less dealing with people in-real-life face-to-face interaction. In the last few hundred years there has been a huge increase in what some call super-stimuli where humans are now out of their evolutionary element and are responding poorly. Amplified voice, radio, TV, motorized transport, telephone, internet, video calls, social media, credit cards, a smartphone in your pocket that can do all sorts of crazy things (take pictures or video, contact anyone on earth, let you go into more debt to get a hamburger, etc), foods from refined sugar to trans fats, refined and artificial drugs from liquor to fentanyl. Couple this with the rise of the scientific study of human psychology and the advertising and PR industries, its pretty amazing the we are functioning at all. I wonder what the number of minutes the average American spends each day interacting with each other face-to-face. Not much and less every year. An honest appeal to emotion done by a person face-to-face with your best interest at heart, great. Not what one really is getting these days.