But you're focusing on individuals when, in reality, any one personality is far less harmful than the typical organization. You could focus on shaming Al Gore

But you're focusing on individuals when, in reality, any one personality is far less harmful than the typical organization. You could focus on shaming Al Gore into buying solar panels, or you could focus on some $100 billion energy company where you could actually make a measurable difference. It's about priorities. The media likes personalities because individuals are a lot more salient than statistics, and offending an individual never alienated an advertising customer.