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The ability to sell is getting the customer to choose YOUR product over alternatives. There are very few products out there that we need and cannot be substitu
by DevX101 16y ago
The ability to sell is getting the customer to choose YOUR product over alternatives.
There are very few products out there that we need and cannot be substituted.
I've got a perfectly sharp knife in my kitchen, but after watching the sales genius in the above video, I feel like I NEED to get one of his carrot peelers.
- richcollins 16y agoIf your product is easily substituted then you should be spending time differentiating through value, not perception of value.
- DevX101 16y agoTell that to the multi-billion dollar advertising industry. Having the perception of value is THE necessary condition to selling your product. Having actual value may create this perception of value, but this is not necessarily so. I've seen several products including a few startups here on this site that I KNOW have great value, due to my own close observation. But there are many potentials customers who don't immediately see this value after casual review, or don't know about it. Reality is perception.
- aik 16y agoCase in point: http://www.businessweek.com/magazine/content/10_44/b4201096309840.htm http://www.businessweek.com/magazine/content/10_44/b42010963... "Being Steve Jobs' boss": Jobs from the perspective of John Sculley
- richcollins 16y agoI'm not saying that it doesn't work. I'm saying that its one of the things about the human condition that needs to be fixed.