> License everything to everything Nothing more annoying than false supply limitations on content by service, exclusives, country, various availability windows

> License everything to everything Nothing more annoying than false supply limitations on content by service, exclusives, country, various availability windows. This is the digital age, we have little time for entertainment and need our content on demand. I should be able pay and get what I want to listen to or watch without a false supply constraint to create manipulated demand. I get why the content owners do it this way, content is king, it is just majorly annoying. When movies are available on content services I end up not being into the movie at that time, then when I want to watch it the movie is only for purchase. So even with 4 streaming services I end up buying on iTunes or other. For music, Spotify is doing a pretty good job of having almost everything, but still there are albums that you have to go buy or get. The friction is so much less when pirating, just go get what you want, I'd pay for a service I could just get anything anytime with no restrictions, so I end up buying lots of movies especially. Usability and access still favors pirating in many cases which isn't wise for the content industry.