> They could start by being not evil/truly friendly This is super vague. When would their decisions stop being token gestures and into not-evil territory? I d

> They could start by being not evil/truly friendly This is super vague. When would their decisions stop being token gestures and into not-evil territory? I doubt any for-profit enterprise will be "truly friendly". After all, to make profit is the bottom-line for any corp. But people fail to realize that a company is not a human. Its direction changes with its leadership. You can't label a company evil/friendly. Because that's bound to change. Look at Google for example.