Not that long ago, the consensus was that it was the opposite that was causing piracy: bundling. They are the two sides of the same coin, which is that people

Not that long ago, the consensus was that it was the opposite that was causing piracy: bundling. They are the two sides of the same coin, which is that people don't want to pay what the content providers want to charge. Fragmentation wouldn't be a problem if each service was 99 cents a month, and bundling wouldn't be a problem if one big service that had everything charged $10 a month. Netflix showed that the latter is true - people generally don't complain about having to pay for all the content they don't care about on Netflix because they feel that what they do watch is worth at least $10/month.