Other similar devices (Hololens, Oculus Rift, Google Glass, etc.) have had similar costs. Remember that not all of the costs are hardware design or even produc

Other similar devices (Hololens, Oculus Rift, Google Glass, etc.) have had similar costs. Remember that not all of the costs are hardware design or even production, they need to build a developer ecosystem, software, do marketing, etc. The costs involved in bringing a new hardware device in a new category to market are much higher than a CRUD web app... CastAR raised "only" $15M, which is enough for some software startups to operate for years, and crashed and burned.