It's easy to understand and relate to. To even comprehend contemporary research in most scientific disciplines, you need a seriously strong understanding of mat

It's easy to understand and relate to. To even comprehend contemporary research in most scientific disciplines, you need a seriously strong understanding of math or chemistry--a level so high that it cannot be 'popular'. Behavioral Economics only require remedial algebra, statistics and literacy, and the topics they address are usually familiar to everyday people's lives.